The list must have been developed by you through the use of web-based sign-ups, email sign-ups, trade show bingo cards, or any other personal contact or request. It can not be obtained by purchasing a bulk list from a third party developer. In other words, the addresses on your list MUST be from people who have opted-in for your mailings.

We also require prompt and courteous removal of anyone who wishes to be removed from your list for whatever reason.

We prefer that you have an opt-out link prominently displayed on your website. We also prefer that you include the opt-out web address and email removal instructions at the beginning of each email announcement.

Violation of the items mentioned above may result in cancellation of your accounts without warning. PRIMUS does not in any way wish to interfere with the conduct of Internet business when the operator of that business is making a "good faith" effort to comply with responsible Internet practices. However, we reserve the right to refuse service to anyone who, in our judgement, does not comply with responsible Internet practices.
Back to Policies